Massege Essay Example | Topics and Well Written Essays - 750 words

Massege - Essay Example It has been the goal of all individuals within leadership during the entire process to ensure that the jobs that our firm provides are ultimately secure from the fluctuations of the market as well as any type of investment or product build out that has been engaged with. Unfortunately, due to the uncertain future that our firm faces, it has been decided that no further raises for the coming fiscal year can be considered. However, as has been said, the good news is that our finance department has alerted us to the fact that we will be able to retain all of the current positions that we have barring any unforeseen market forces. As founder and CEO, I would like to personally assure you that the freezes on salary will also be represented within the very highest levels of our firm as I will ensure that this directive is followed implicitly. Although it this represents a difficult period in our firm’s growth and development, it is my hope that this period will allow us to focus upon the new products and services we will be offering into the market. It has come to the attention of management that there has been in marked increase in the number of thefts occurring in and around the neighborhood in which our company is located. This spike in crime is not only unfortunately but represents a unique and identifiable level of danger to the employees that utilize our facilities on a daily basis. As a function of this uptick in crime, the firm wanted to make all employees aware that it has installed a monitored video camera system that monitors the parking lot as well as the lobby. Moreover, as an added way to help protect our most valued assets, the individual, the firm has also hired a part time security guard to watch over the parking lot after dark until closing hours. As always, it is necessary for all employees, regardless of what measures have been taken by the responsible entities, to watch out for themselves and for one another.

Falcon-Star Software Essay Example for Free

Falcon-Star Software Essay Falcon-Star Software is newly established Software Company which came into existence in 1994. It has offices in both Washington and Canada. The company is based on providing web based solutions to its customers worldwide. It aims to fulfill all our customers’ software based and customized application based needs. Our mission is to provide quality service to our customers who need our help for their businesses at reasonable rates and provide them the best solutions that will solve their problems for a extensive period of time. At the moment we have two offices to develop our software, our main competitors are also situated close to us and also across the globe, therefore we have to be much focused and plan our strategies accordingly else we can run out of business. Our company is divided into three main departments of information systems group, provisioning services Group, and manager of customer Service. Each department has its own set of directors under whom each of the heads of the departments and managers will be functioning. Since our organization is new we don’t have too many departments that is why each person will be doing multiple roles at the same time. You will be answerable to the CEO who will be there to over look your work and help you with your decisions. (Robbins Judge, 2005) Since we are in the initial stages of our business therefore we all need to work as one team and plan things ahead so that we can reduce the mishaps that can occur in future. As the manger of our departments I expect you all to be very clear of the mission of this company and based on that you define and identify your goals. This would include strategic planning and staff planning. Your senior managers are going to establish the over all objectives for the company and its your job to turn them into tactical objectives and make your less seniors workers understand them. (Fleming, 2005) Leadership is an important part of becoming a successful manager. It is your ability to lead other people so that they look up to you, trust you and therefore give in their best. It is your responsibility to take care of your sub ordinates who will be helping you with your work. Motivation is an important part of leadership. You need to keep your employees intact with the goal of the company. Make them understand their importance to this company. Employees are one of the greatest assets of a company and we don’t want to lose this asset. (Employee Engagement – A Concept Clean Up) As a manager you are responsible to look into all the matters that are under your control. In order to make things works in a systematic way you will have do organize your team of workers, time and resources in the most efficient manner. It is not about giving instructions only. You need the right kind of people to work under you and delegate responsibility to them . There should be clear division of work. And each department is accountable for its outcome but they all should work for one common vision. Well planned and organized work is a sign of good management and that is what we want our managers to be like at Falcon-Star Software. It is your duty to measure the performance of your department and your employees by comparing it against the targets that you had set for your self and if there are any shortcoming you need to over come that by taking appropriate corrective actions. This will help you in not repeating the same mistake again and learn more from the past experience. As it is said by Hertzberg that giving feed back is very important if things are going the way you wanted them to be. (Echols, 2005) Apart from them you are responsible for coordination between your different activities. The goals of each department should be the same. Try to avoid situations which would end up wasting resources, money and effort. Our aim is to give our customers the best developed software to fulfill their requirement. Communicate with your staff and encourage them. Failure to keep satisfied employees can adversely affect the business. Different managers have different ways of approaching problems. You can choose your own ways of doing work as long as it’s giving us result. You should understand your role and what we want from you at work. You have to plan, organize, control, communicate, and lead the organization and its employees. Our focus is our customers. We together have to work as a team so that our goal is met and we are able to compete with our competitors successfully. For that we require efforts from every individual however, the role of a manager in a company is versatile. They give fuel to the organization. Its now on your ability and work and commitment and how you undertake pressure. (Echols, 2005) Works Cited †¢ Fleming, John H. (November 2005). Where Employee Engagement Happens. Harvard Business Review †¢ Stephen P. Robbins and Timothy A. Judge (2005). Organizational Behavior, Twelfth edition: Pearsons Publishers †¢ Employee Engagement – A Concept Clean Up. bsiconsulting, Retrieved June 26, 2008, from http://bsiconsulting. com. au/pdfs/Engagement%20Clean%20Up%2003. pdf

Rules Of Tic Tac Toe Game Computer Science Essay

Rules Of Tic Tac Toe Game Computer Science Essay In this section the Tic-Tac-Toe game will be discussed in details. At the outset, the basic rules of the game are going to be covered. Then, there will be a review on existing Tic-Tac-Toe games, which in turn will lead to discussion about the existing models of this game and the proposed model of this work. Finally, this section is going to be concluded with a technology research concentrated towards Java 2 Platform, Micro Edition (J2ME). 3.1 Basic Rules of Tic-Tac-Toe game The basic Tic-Tac-Toe game consists of two players, X and O, who take turns marking the spaces in a 3ÃÆ'-3 grid [1, 2]. The game usually starts with the X player, and the player who will manage to place three respective marks wins the game. The marks can be placed in any direction, i.e. in a horizontal, vertical, or diagonal row. This basic version of the game is rather simple and very often leads to draw. This simplicity allows the game to be used as a useful tool in combinatorial game theory, as well as a branch of artificial intelligence that deals with the searching of game trees [3]. The Roman Empire is known to have established the beginnings of the earliest known variant of tic-tac-toe. It originated around the first century BC [1]. At that time, the game was called Terni Lapilli. Instead of having any number of pieces, each player only had three. The game was played by moving them around to empty spaces to keep playing. However, according to Claudia Zaslavskys book, the game Tic Tac Toe is originating from ancient Egypt [5]. Chess and Tic-Tac-Toe are one of the most famous games to which the moves are not left to chances, rather than pure mathematics and logical reasoning. In these games, a player wins by achieving a winning configuration first, like for instance: checkmate in chess, and 3-in-a-row in a basic Tic-Tac-Toe game in 33 board [2]. Thus, the question which can be posed at this point is: How a player can achieve a winning configuration first? Even though there isnt a general theorem to answer this question, there might be a well-known strategy stealing argument that can give a partial answer about when a player can achieve a winning configuration first [3]. In order to find a winning strategy, in theory all the paths could be explored. However, in practice this is not easy because the total number of strategies can be calculated a double exponential function of the size of the board. For example, a 3-dimensional 5ÃÆ'-5ÃÆ'-5 version of Tic-Tac-Toe, has about 3125 positions. This is because each one of the 53 cells has 3 options: Marked by the first player, Marked by the second player, or Unmarked. Thus the backtracking on a graph of 3125 vertices takes at least 3125 steps. This is the main reason that this 3-dimensional 5ÃÆ'-5ÃÆ'-5 version of Tic-Tac-Toe remains unsolved up to date. Moreover, only two explicit winning strategies are known from in the whole class of nÃÆ'-nÃÆ'- ·  ·  ·ÃƒÆ'-n = nd Tic-Tac-Toe games. This is the 33 version and it is characterized with an easy winning strategy, and the 43 version that in turn has an extremely complicated winning strategy. In order to play a perfect tic-tac-toe game, i.e. a win or a draw, the player can play given they move consistent with the uppermost possible moves. This is presented in the following table [1]: Win If the player has two in a row, play the third to get three in a row. Block If the opponent has two in a row, play the third to block them. Fork Create an opportunity where you can win in two ways. Block opponents fork Option 1: Create two in a row to force the opponent into defending, as long as it doesnt result in them creating a fork or winning. For example, if X has a corner, O has the center, and X has the opposite corner as well, O must not play a corner in order to win. (Playing a corner in this scenario creates a fork for X to win.) Option 2: If there is a configuration where the opponent can fork, block that fork. Center Play the center. Opposite corner If the opponent is in the corner, play the opposite corner. Empty corner Play in a corner square. Empty side Play in a middle square on any of the 4 sides. Initially, the player that starts first gets the X and has 3 probable positions to mark in his turn. Even though it seems that there are 9 possible positions, as there are 9 squares in the grid, by rotating the board, this is not the case. It can be observed that: Every corner mark is tactically equal to every other corner mark, and Every edge mark is tactically equal to every other edge mark. There are therefore only three possible first marks: corner, edge, or center. The first player could win (or make a draw) from any of these starting marks. It can be also observed that playing a corner would give the opponent the smallest choice of squares. This is a nice strategy as could be played to avoid losing [5]. The second player can be identified as O and this player must respond to Xs opening mark. However, this should be done in such a way as to avoid Player X to win. It can be stated that Player O must always respond with [5]: To a corner opening with a center mark, To a center opening with a corner mark and To an edge opening either with a center mark, a corner mark next to the X, or an edge mark opposite the X. Any different play would allow X to compel a win. After every next turn of player X, the player O should follow the above list. This way the player O can achieve a draw (or a win if the player X makes a weak play). 3.2 Existing Tic-Tac-Toe games As many other games like: three mens morris, nine mens morris, pente, gomoku, Qubic, Connect Four, Quarto and Gobblet, Tic-Tac-Toe also has the same goal, i.e. a player wins if he is the first one to get n-in-a-row. Basically, if a generalization is to be provided, it can be concluded that all the different formations of Tic-Tac-Toe can be represented as nd-games, which are accordingly played on a d-dimensional boards with edge n [5]. As it was discussed in the previous section as well, the original Tic-Tac-Toe game is actually a 32-game. There are many variations, discussed as follows [2, 3]: A slightly different version of a Tic-Tac-Toe game is the 33-game, played on a 3x3x3 board. It can be noted that this game gives good opportunities to the player that plays first, so he could achieve an easy win by playing at the center with his first move. Similarly, playing on a 4x4x4 board also gives the first player better chances for wining. More complex version of a Tic-Tac-Toe game is playing it on a board with higher dimensional space. 4 dimensional, i.e. 3ÃÆ'-3ÃÆ'-3ÃÆ'-3 board is one of the most commonly played Tic-Tac-Toe. In this version there are 2 possible aims. One of them is to position elements through all of the board, thus the player that has more rows of 3 totally than the other one is the winner of the game. And the other strategy is to include 4 players, in which case the winner is the payer that will get a row of 3 first. Another version is the misà ¨re tic-tac-toe game. In this variation 33 game would be a draw, whereas the winner is the player that will get n in a row. Quite a new game is the Tic Tac Tactic variation of tic-tac-toe. This game is played on a 3 dimensional curved board, and the here each player tries to roll a ball at least half the way, as it would then drop on a grid that has 9 positions (33 grid). This way the players should make a row of 3 in order to gain a ball. The winner is the player that will have won the first 5 balls. In order to roll their balls precisely, they could use a device that helps into changing a balls trajectory. Yet another version is the nine board tic-tac-toe. In this game, there are in essence 9 boards, arranged as 33 grids, and the first payer can start on any of them by his choice. The following moves are supposed to be places on the board chosen by the first player. Once this board gets full and there is no more space left, the next move can be again on any of the boards left, by the choice of the player. The winner is the one that will achieve 3 in a row. However, having 9 boards gives the game yet another spirit than the usual tic-tac-toe game, as the players can have an opening, middle and end of their game. Similar to the nine board tic-tac-toe game is the super tic-tac-toe game. The difference in this variation is that this game does not end once a player makes 3 in a row in one of the 9 boards. As an alternative, the position of that board is marked on a new 33 grid, and the winner is the one that will make 3 in row there. Tic-Tac-Chess is an interesting combination of games, as it involved playing a chess game, as well as a tic-tac-toe game at the same time. In this variation, once a player captures a piece from the challenger on the chess game, makes a move on the tic-tac-toe game (even if the challenger has not placed anything on the tic-tac-toe game yet). And of course, the winner is the player that will make 3 in a row on the tic-tac-toe game first. A game that in essence is an isomorphic to a tic-tac-toe game, even though it seems as a completely different game, is described as follows. Basically, there are 2 players that should say a number between 1 and 9, without repeating the previously said numbers. The winner is the player that will first make a sum of 15. This game is isomorphic to a tic-tac-toe, because if those numbers are to be placed on a 33 magic grid, then it will be exactly as playing a tic-tac-toe game, because a straight line is formed only if the sum of the numbers is 15. This information is mostly useful in programming variations of a tic-tac-toe game. Another different variation again employs numbers from 1 to 9. These are to be placed on a 33 grid, but must be held with an order of precedence defined by the players. Then the players play a tic-tac-toe game, filling the grid by the precedence defined beforehand. Check Lines is a very old variation of tic-tac-toe game, invented in the 1970s by Tri-ang Toys Games. In this game the board is actually any geometrical pattern that consists of 12 lines. There are 11 holes in total, distributed in a way that each line has 3 holes. At this point, each player is given 5 coins, and each player on their turn should place a coin on the board. The winner is the one that will have first completed 2 lines. Because the players have only 5 coins, this means that they have to complete intersecting lines. If none of the players have won after placing their 5 coins, then they will continue playing by replacing the position of the coins, on the remaining spaces, with the rule that it must be done only on an adjacent hole. Very similar game to the tic-tac-toe game is the Toss Across game. Here, the players are given bags with beans and they are throwing them on a big board for marking the squares. Star Tic Tac Toe is another popular variation of tic-tac-toe. This game is played with checkers like movable pieces. It has a 33 board, thus a player has 3 pieces accordingly. The participants keep on replacing pieces into the spaces which are left empty in the board, until one the players wins; this actually adds some more dynamism in the game. Moreover, the players have supplementary star shaped pieces, which can be swapped. Similar category of games as the previous bullet, are the: Mojo, Mojo Too and Mojo tic-tac-toe games. In these variation the payers also pieces and pawn(s) onto empty positions until there is a winner. Moreover, there are many shows based on the tic-tac-toe game, as well: Hollywood Squares is a show with 9 celebrities, which fill the cells of the tic-tac-toe grid. Tic-Tac-Dough is a show on which the players put symbols up on the board. This is achieved by answering queries in a variety of categories. In Beat the Teacher competitors respond to questions to win a turn, again on a tic-tac-toe grid. On The Price Is Right, there is a pricing game called Secret X, in which players must estimate prices to win Xes, in order to place them on a blank board. They must position the Xes as to provide speculation of the location on the secret X. This is in turn hidden in the middle line of the board, forming a tic-tac-toe line across. The fictional game Dni game of Gemedet, has an aim to place 6 balls in a row to a 9x9x9 grid. The fictional game Squid-Tac-Toad, has an aim to place 4 or 5 balls in a row to a 44 or 55 grid, accordingly. A more simplistic variation of this game is having the rules as of the Y formations to count as a win. This is rather simple, because all the scenarios basically forming some kind of a Y configuration. Quantum tic tac toe is yet another variation in which the participants are positioning a quantum superposition of numbers on a tic tac toe board. A larger grid (for example 1010) tic-tac-toe games also exist. In a 1010 grid the winner should place 5 in a row. The more the grids there are on a board, the larger complexity of the game is. Another similar game named Go-moku, originating from Vietnam, also has the strategy for a player to get 5 in a row in order to win the game. The players put Xs and Os, but in order to try blocking each other, in this variation they should also try to create changes for wining. Another difference is that the board has no limit, thus the game is played until there is a winner. Three Mens Morris and Nine Mens Morris are also variations, in which there is a limiting on the number of pieces in order for a move to be allowed. Finally, the last variation of the tic-tac-toe game, employs the words: eat, an, laf, it, line, if, lot, on and foe. In this game, the winner is the one that will select 3 words that start with the same letter. If the game was places on a tic-tac-toe grid, it would mean 3 words in order to form a line (three in a row line). 3.3 Proposed model There are quite a few algorithms that can be used for creating the Tic-Tac-Toes game strategy. The most popular ones are the semantic algorithms and the lexical algorithms. For this project, a lexical algorithm was utilized. The model of the tic-tac-toe game described in this work contains 2 different game strategies. Basically, the one strategy is the Single Player game where a player plays against a computer. The other strategy involves Multiple Player environment, and it is being played by a player versus another player. In order to analyze this game, a decision tree might be used. Moreover, for the analyzing part it should be assumed that both the players in the Multiple Player environment, and the single player in the Single Player game, are in essence experienced. This means that the result of a game can be foreseen after the first move from each participant (again assuming that there are no mistakes). Let us represent with 1 if the player that has the X wins and with -1 if the player that has the O wins. The following figure represents the decision tree after the first move from each participant. As it was already discussed in section 3.1 Basic Rules of Tic-Tac-Toe game, the tic-tac-toe game is symmetric and therefore it is sufficient to consider only the squares 1, 2 and 3 for the first player (see the figure below). The rest of the moves are symmetric and will be presented. So, following this reasoning, the first player has the positions 1, 2 and 3 available, and the second player has the remai ning two positions. The figure above presents an expansion, so called an extensive form. It demonstrates that even in the simplest scenario the decision tree can be quite large. For example, if the first two moves were to be presented, this would be impossible to be demonstrated on a single page. Similarly to this discussion, the strategic form of the game can be presented by a different model, i.e. as a matrix. In order to demonstrate this approach, it should be assumed that the players choose one strategy and they strictly follow it when their turn comes. Of course, each strategy should represent all the paths of action and in every possible situation. At the beginning, let us assume that there is a strategy that the first player uses for their first move, and another strategy for the first move of the second player. This logic would create some rules like the following [5]: For the first player: select one of the nine squares on the game board. For the second player: Select one of the nine squares on the game board. If the first player already uses the selected square, then à ¢Ã¢â€š ¬Ã‚ ¢ put an O in square 3, 5, 7, or 9 if an X is in square 1 (center) à ¢Ã¢â€š ¬Ã‚ ¢ put an O in cell 1 if an X is in cell j. These rules are examples of complete strategies, and these can be selected by the payers before the beginning of the game, and thus followed with their first moves. The strategic form of a tic-tac-toe game is presented on the figure below. It should be noted that the entries in the table below are in essence the values of the game. They hold values for every possible selection of strategies. Each tic-tac-toe game that can be actually presented in an extensive form would have an equivalent strategic form similar to the one shown in the table presented above. Moreover, this table is also equivalent to the matrix established previously. The payoff matrix in cooperation with the descriptions of the strategies comprises the model for the two-person tic-tac-toe game. 3.4 Comparison of Proposed model with Existing Models The semantic algorithm is yet another approach towards the tic-tac-toe game. The semantic algorithm is in essence a learning algorithm, and it might be structured in the following way. It might have as initial information the ability to recognizing the 3 states of a game: lost, won or a draw. The algorithm in this case would play the X, and it will play against another algorithm, i.e. the O. As soon as a game is finishes, the information if the game was won or lost is stored. Moreover, the moves are presented with the smaller letters x and o accordingly. A possible structure of stored information could be the following line: x5 o3 x9 o4 x1 won. The first move is always randomly selected. So, given that the algorithm played 7 (x7), and the opponent played 6 (o6), the algorithm will search for previous games that are most similar to x7 o6. If such a case is found, then the following rules apply: If the game found was a win, than the algorithm will try to reproduce the move. If the position is not available, it will play randomly. If the game found was a loss, the algorithm will try to correct the move, by not placing an element in the same position as in the lost game. This is repeated until there is a winner. Moreover, if a game end with a draw, it is not saved in the database. Comparing this algorithm with a lexical algorithm, it might be noted that the semantic algorithm usually plays very badly at the begging. But, after a certain number of games, the learning curve of the algorithm becomes higher. 3.5 Technology Research (j2me) Being quite different from other programming languages, Java does both compiling and interpreting when it comes to process code. As it can be seen from the photo above, the source code (i.e. the .java files) is initially translated by the compiler. This gives an output of an intermediate language, called Java bytecode (i.e. the .class files). The bytecode is then ready to be executed (or in other words, interpreted) within a particular virtual processor, known as the JVM (Java Virtual Machine) [6, 7]. This is in essence a simulated processor that executes all the bytecode commands. The Java Virtual Machine is the basic components that give to Java the feature to compatibility. This is simply because it represents a reliable layer between bytecode and the concrete machine instructions, translated at runtime. Over the years, the Java language has undergone many changes and development. J2SE (Java 2 Standard Edition) had its first edition targeting GUIs, applets, and other basic and rather simple applications. Recently, the language was extended with the Java suite known as J2EE (Java 2 Enterprise Edition). This edition is based for server side development, and includes tools for: database access, messaging, content rendering, inter-process communications, and transaction control [6, 8]. J2ME (Java 2 Micro Edition) came into existence as to cover the needs for applications targeting mobile devices. As it can be seen from this short overview, there are versions of Java to suit different environments: from the enterprise development tools intended for use in servers, to the micro systems. An important thing to note at this point is that the separation between platforms is not just unconditional [7]. Many times these are not a simple line than can be drawn. In order to demonstrate this, it mi ght be explained that Java 2 Micro Edition development sometimes requires the use of Java 2 Enterprise Edition and Java 2 Micro Edition. This is the case with multiplayer games for instance, so and Java 2 Micro Edition is used for the client side, but Java 2 Enterprise Edition is used for the server side of the application/game. Moreover, different Java editions target different hardware configurations. Similarly, there are 3 virtual machines to be used for the different environments [8]. For example, Hotspot VM is a default virtual machine suitable for a executing the full-scale edition of JavaHotspot. JavaHotspot is a newer type of virtual machine competent of vigorously optimizing a great deal of executed code (called as hotspots) during the runtime [8]. Other versions of virtual machine are the Compact Virtual Machine (CVM) and Kilobyte Virtual Machine (KVM). These are in essence smaller virtual machine implementations. They are targeted to run within the restrictions of the lim ited resources found on the micro devices (these will be discussed later in this section, as well). The requirement of having another version (like the Java 2 Micro Edition) for the mobile devices came because these devices do not have sufficient recourses to run Java 2 Standard Edition, since J2SE was clearly way excessively large to fit on even the bigger micro devices. However, the question was imposed initially was which features should be left out from the J2SE, so to be minimized in a smaller edition. Also, having great diversity of different devices, it would not have been a nice decision to restrict all the J2ME applications to the lowest compatible hardware configuration [8, 9]. Moreover, this solution would not have been practical as well, because it would incorrectly neglect the capabilities of the higher end devices. The final solution is comprehended through a mixture of J2ME configurations and profiles [10]. It represented a revised Java architecture, which actually offers for the leaving out of parts of the platform, at the same time as addition to device and categor y precise components. Along these lines, the configuration would identify the abilities of a Java platform intended for use on a sequence of analogous hardware. Possible components that can be removed are the following [9, 11]: Java language mechanism smallest amount hardware necessities, such as the memory, screen size, and processor power for the family of devices integrated Java libraries By utilizing this approach, there are actually 2 preset configurations for mobile devices: one for somewhat restricted devices such as PDAs and Set-Top-Boxes (for instance the digital TV receivers), and another one for devices such as pagers and mobile phones. These two configurations are [9, 10, 11]: CDC (Connected Device Configuration) CLDC (Connected, Limited Device Configuration) All of these configurations are to be reviewed as follows. On the other hand, a good example of java profiles is the UI (User Interface) for mobile phones. For example, the J2ME configuration CLDC that wraps this type of device, keeps out the typical Java UI libraries (AWT and Swing). The devices do not have the ability of presenting anything derived from these libraries in any case. This is due to the fact that their screens are just too small. Thus, there is no point to slaughtering valued space on them. The solution was to generate an innovative User Interface, fitting to the exact necessities of the poor mobiles LCD display. The consequential LCD UI is built-in in the CLDC profile. This targets MIDs (Mobile Information Devices), for this reason the name is MIDP. The CDC is built for bigger devices such as digital TV set-top-boxes and PDAs. These are devices characteristically with numerous space of memory. The CDC is the bigger brother of the J2ME configurations. It encloses a single profile (the Foundation profile) as well as a high performance virtual machine (known as the Compact Virtual Machine CVM). This Java language implementation, as well as the API, practically has all the influence of J2SE. Unluckily, the CDC is not accessible on the platform for the most micro-game players (the mobile phones). The CLDC is especially targeted to micro devices, like mobile phones. It fundamentally defines a standard, which in turn is used by all the device manufacturers that put into service a Java run-time environment. This enhances third-party development, because this same standard is being utilized. The CLDC configuration was developed as part of the Java Community Process (JSR-30) [10, 11]. It affects many aspects of Java development and delivery, which include [7, 8]: Target device distinctiveness The security form Application administration Language dissimilarity JVM variations Built-in class libraries Talking about the security model, the J2SEs offered protection system was too big to fit within the restrictions of the CLDC target platform. It might be stated that by itself it would probably have gone beyond all accessible memory [7]. Therefore, the modified model removed many of the functionalities. This in turn requires far less resources. But nevertheless, this overview made it greatly simpler for wrapping all the fine points. Basically, there are two major parts to the CLDC security model [8, 9]. Virtual machine security Application security The modified security model for the CLDC, also provides some significant foundation for the application execution models. The objective of the virtual machine protection layer is to defend the underlying device from any harm that an executable code could probably do. With the usual conditions, a bytecode verification process is performed. This should be done preceding any code execution. This verification procedure basically authenticates a class-file bytecode. Thus in turn ensures that the code is safe for execution. Very important here is that incorrect instructions or corrupted memory outside the Java environment, will be eliminated and protected, as well. This process is very light as well. It only consumes 50 KB of code space additionally to 100 KB of heap. However, one might argue that even though light and insignificant on larger systems, it is still a good space when mobile devices are taken into consideration. Taking into consideration the notion of Application Security, the class-loader verification procedure (mentioned in this section) is very much limited as well.

9/11:The Swedish Debate :: Politics Political Persuasive Essays

9/11: The Swedish Debate The attack on September 11 has affected countries all over the world. This was the case in Sweden where the events of 9/11 definitely had an impact. Naturally, the immediate reaction was shock at how someone could plan something so terrible and kill so many innocent people. However, a small group of authors and journalists made some statements saying that the United States "deserved" what happened. Obviously, these statements made a lot of people, including myself, very upset. These controversial statements led to a very intense debate in Sweden regarding Western countries, especially the United States, policies in the Middle East. The terrorist attack on September 11 opened the eyes of many people to what is going on in different parts of the world. People wanted to know how someone could hate a nation and a people that stands for freedom and democracy so much that they were willing to take their own lives in order to kill innocent people. To begin with, the discussion in Sweden was focused on these questions. However, the discussion took a different turn when some people, led by the Swedish author and politician Jan Guillo, begun to say that the United States had this coming because of the way they conduct their Middle East politics. Jan Guillo appeared in all major Swedish newspapers and TV stations saying that what happen was a terrible tragedy but the United States should have expected that something could happen. The United States should not have expected to go unpunished for the way they treat the Middle East and the Muslim states (Dagens Nyheter). Jan Guillo has a Socialist and anti-Capitalist bac kground and he believes that the Western countries, including Sweden, back the United States only because they want to please the greatest Capitalist country in the world. He argues that the Western countries would not have reacted in the same way if five thousand people in Baghdad were to be killed in a similar attack. People in the Western world would not have cared if five thousand Iraqis were killed, simply because they feel dependent on the United States and have less concern for poor countries where the religion is considered fundamentalist and extremist. Everyone wants to be on the United State’s good side, according to Guillo (Dagens Nyheter).

Is College Worth The Cost Essay

Is College Worth the Cost? Many people argue that college is not worth the cost. Some individuals say that college is too expensive and when they graduate they are not able to find a job with their degrees. People also say that college is not worth the amount of money they have to pay back in loans after they graduate. Those are all points stated in Rodney K. Smith’s essay â€Å"Yes, A College Education is Worth the Costs,† as he argues his point on why going to college and receiving a degree in an occupation of any sort. To others, a college education is worth the costs of the loans because pursuing a higher education will greater your chances of getting a better job, the college experience will teach you responsibility, also the rewarding opportunity you experience. Pursuing a higher education by attending college can greater your chances of getting a better job. When people go for a job interview, the interviewer is looking for someone with a college education. Yes, the person being interviewed may still get the job if they do not have a college education, but the person with the most education nine times out of ten will be the one chosen for the job. When someone has a higher education listed on their resumes it also qualifies them for a higher salary. Take working at a fast food restaurant for example. There are, crew members who earn minimum wage with nothing higher than a high school education, and then there are the store managers, general managers, district managers, etc. These are the people who have a college education and they earn anywhere from about ten dollars an hour and up. College has its perks even though the cost of it may deter people away, one has to be determined. Although college helps people solidify their future with a stable income, it will also teach individuals how to be responsible. One thing about college, if a person does not learn anything else he/she will learn how to be  responsible and prioritize their time, if they want to be successful. It is okay to want to go out and spend time with friends, but college is not like high school, were the teacher hands everything to the student and holds the students hand. In college, students are expected to be responsible and to keep up with their work/due dates of assignments. If one feels as though they are not responsible enough to be on their own and go off to college, then yes of course college would not be worth the cost. They would be wasting money especially if they are receiving financial aid, that money could go to some other student whom is more dedicate to being responsible and getting their work done. Although, there is an alternative to someone who wants to go to college and ge t an education but does not want to pay the high costs that big colleges and universities charge, community college. Many people have their own opinion towards whether college may or may not be worth the costs. The chance of an individual getting a great job with a pay raise that is more than minimum wage definitely makes college worth it. Even if you do not want to go to a big college or university where it cost a lot of money to attend you have the option of going to a community college. The responsibilities college teaches individuals will pay off in the end when a person enters the real world. The opportunity and the experience that a person gets out of going off to college is more than rewarding. There are many different options that students have if they do plan to get a college education but feel as though college might be a bit expensive. Works Cited Smith, Rodney K. â€Å"Yes, College is Worth the Cost.† Kirszner, Laurie G. and Stephen R. Mandell. Pratical Argument. New York: Bedford/St. Martin, 2014. 29-31.

Patrick Henry Vs Martin Luther King Jr. Essay

Patrick Henry and Martin Luther King Jr. were two of the most influential revolutionary’s known to mankind. Even though their views on how to become liberated were completely opposite, their passion and unrelenting determination eventually proved to be rewarding. Patrick Henry and Martin Luther King Jr. are as the sun and water fighting for the same withering blossom but with different methods to success. Patrick Henry had an intense, win big or lose big approach to freedom. In his speech he is pleading to the president to open his eyes and notice that everything is not apt. Henry was telling the president there was no peaceful means of settling this dispute with Great Britain. They tried to solve their differences by talking for ten years, Henry said, but to no avail. According to Henry, there was nothing left to do but fight for their freedoms. He said,† If we wish to be free-if we mean to preserve inviolate those inestimable privileges for which we have been so long contending-if we mean not basely to abandon the noble struggle in which we have been so long engaged, and which we have pledged ourselves never to abandon until the glorious object of our contest shall be obtained, we must fight! I repeat it, sir, we must fight!†. He yearned for freedom so desperately he was willing to die for it. â€Å"Give me liberty, or give me death†. Martin Luther King Jr. was just as ardent for freedom as Patrick Henry was, but his approach was different. He devised a more passive plan to lift his oppression. He was very unwavering in his non-violent beliefs. His philosophy was that violence only brings momentary results. Violence only starts a circle of endless chaos. He believed you must offset hatred with love. In order to progress something has to be gained. When violence is present nothing is gained, therefore, in order to progress you will need to use non-violent tactics. Patrick and Martin had many differences. They have different policies in which they followed to overcome cruelty. They also had different types of oppression. Martin was dealing with racial issue and Patrick was dealing  with governmental issues. Martin was a peaceful, non-violent problem solver and Patrick wasn’t getting any results being nonviolent so he became violent. These two men also have some things in common. They both had a strong belief in God. They both had been under heavy subjugation. They both fought the oppressor, although with different means of force, both were successful. These two great men help shape our country in to what it is today. Whether by violence or non-violent acts both overcame the harsh realities of life. Without their sacrifices where would we as a people be today?

Compensation And Benefits

Compensation And Benefits Compensation takes many forms. Total compensation is comprised of three components. These are base compensation, pay incentives and benefits. The first two components comprise of direct compensation, which is the largest component and is an important motivator. However, money is not the only motivator. Indirect compensation is the other component and it takes two forms. These are benefits and employee services. These can also play and important role in building the relationships between employees and employers. Benefits remain crucial to attracting, retraining and motivating employees. The Royal Bank of Canada is a diversified financial service company with over 54,000 people who serve 10 million personal, business and public sector customers in North America and some 30 countries around the worldwide.(1) *?. We will be discussing, analyzing and critiquing Royal Bank's current Human Resources practices from a customer service representative perspective for compensation and benefits a nd how they support their overall business strategies, as well as how they also compare to standard employee compensation in Canada.Royal Bank Branch, Notre Dame Street, Montreal, QC...Most employers provide their employees with benefits such as medical and dental benefits, life insurance or disability benefits. Benefits now constitute approximately 30 percent of all compensation costs. (Gomez-Mejia and et al p.377). Controlling the costs of employee benefit plans continues to be a primary objective of many employers. Organizations realize that they need to properly manage these costs. However, ensuring a adequate level of benefits, an effective partnership between all stakeholders, including the carrier, benefits consultants, medical community, the employee and the organization is also required.There are many reasons why employee benefit programs are provided. These are outlined by Raymond Koskie and et al (1995). They are: 1. The paternalism of employers- the concern that any empl oyer will feel for the well-being of its employee, 2. Economics of scale- the extent to which...

marks and spencer essays

marks and spencer essays Marks and Spencers has had a consistent record of success and profitability until recently when they were suddenly hit by falling sales. Marks and Spencers were totally unprepared for this and while they were developing new stores and expanding the business their competitors were strengthening. Because Marks and Spencers have been highly successful and competitive for so long their was no pressure to improve the business and now its competitors have overtaken and underlying problems have arisen, something needs to be done. The business needs a complete overhaul management needs to be streamlined, the business structure needs to be re-organised to make it more efficient and the marketing mix need to be changed to begin with. I shall research into Marks and Spencers mostly by going to their website and finding break-even charts, profit and loss accounts and financial results for recent years. I will also go into Marks and Spencer stores and ask for relevant information such as accounts, and I will look around stores to see if anything needs to be improved such as the layout and the appearance of the shop etc. I will look at Marks and Spencers product ranges and the style of its clothes to see if the quality is up to standard and the clothes are fashionable. I will look through the newspapers looking for the latest news and information and I will check newspapers websites such as ft.com for information on M I will then use the data to help me reach accurate recommendations on how to stop Marks and Spencers profits falling. The Financial summary shows useful information for the past 5 years from this you can see that profit has been increasing until 1999 when it sharply drops. Also you can see where the turnover is coming from so you can see which parts o...

Benefits and costs of foreign direct Investment

Benefits and costs of foreign direct Investment Foreign direct investment (FDI) according to Hill(2007) takes place when a firm invests directly in facilities to produce and/or market a product in a foreign country. The facilities could include resources such as the factors of production; land, labour and capital. It could be said today’s major players in business seek not only to expand their territories in their home market but also have through FDI sought effective ways of improving existing products and breaking into new foreign markets. For example the import tariffs in China make it very challenging for other countries to serve the Chinese market through exports. Hill (2007). Via the use of FDI strategies foreign organisations are able to access pool of economic possibilities. Through the assessment of various sources the essay is going to critically assess the impacts of foreign direct investment (FDI) on a host country. It will critically discuss the benefits and disadvantages FDI has on the growth of a country. Ac cording to Gorg and Greenway (2004) foreign direct investment is a key driver of economic growth and development. FDI assists in the economic progression of the country where the investment is being made. According to Mencinger (2003), a vast number of countries through various ways desperately seek to attract as much foreign direct investment as probable in the hope of advancing their economic growth. The economic growth could be advanced in that FDI leads to the creation of factors such as jobs and more investment into the economy. However it could be argued that the efficient adoption of FDI is most effective under certain conditions. For instance FDI contributes to economic growth only when a sufficient absorptive capability of the advanced technologies is available in the host country. Borensztein, Gregorio and Lee (1998). FDI strategy is more successful if it is carried out in economically developing countries. Developing host countries compared to developed countries are usua lly more keen to attract foreign investments in order to reap the benefits that come with it and this usually reflected in the legislation of one’s country. One could find that a business is more willing to first invest in a developing country as the legislation is more lenient compared to the first world countries. However it is important to note that this does not apply to all countries. China for example has a highly regulated environment, which can prove to be difficult when it comes to carrying out business transactions, and shifting tax and regulatory regimes. Hill(2007). It could be said that when making legislation those in power should regard the relative impact of the laws passed on potential FDI. On the other hand one could argue that more countries are becoming more aware of the importance of creating more favourable conditions for FDI. Gorg and Greenway in their report state that in 1998 legislation changes made by 60 countries, more than 90 percent of those chan ges created a more positive environment for FDI. FDI if managed efficiently should aid to the hosts county’s economic development. â€Å"FDI inflows have been a major source of investment and economic growth in China†¦accounting for perhaps as much as 30 percent of the county’s growth.†(Hill, page 242, 2007). The mixture of cheap labour and tax incentives usually found in developing countries make an attractive base for foreign investors. The new economic investment brought in by foreign businesses will help in increasing the host country’s national income, at the same time bringing other economic benefits known as spillovers that will result in the increase of productivity within the country. Gorg states that, â€Å"†¦theoretical literature identifies four channels through which spillovers might boost productivity in the host country: imitation, skills acquisition, competition and exports.† These channels if recognised and implemented pr operly could lead to the increase of the host country’s productivity and economic growth. Through the imitation of foreign goods, services and processes the host country can increasing improve its processes, facilities and the way business is contacted in its own business environment. One of the worries for many foreign investors when wanting to invest in developing countries is that the host country will not have the facilities ( for example the equipment or the right business structure for the manufacturing and deploying of products) they need in order for business affairs to run smoothly. Through the imitation of the way foreign organisations handle their business affairs, host countries can improve their processes and facilities, arguably to the extent that they will make their country enticing to FDI. Imitation of products will improve the quality and range of products of the local organisations, making them competitive an appealing to customers. The increase of the prod uctivity of more high quality products could lead to the attraction of not only local customers but global customers and this could also lead to more FDI in the host country.

Genetics Lab Report Example | Topics and Well Written Essays - 1500 words

Genetics - Lab Report Example Therefore, during the meiosis, four meiotic sexual haploid cells with altered heredity are produced and then genetic information is mixed. The second meiotic division is the same as mitosis one. As in mitosis, in meiotic anaphase II the single sister chromosomes (called chromatids) separate and move to opposite poles of the cell1. Meiosis is the basis of sexual reproduction because it occurs in maturing germ cells and leads to the appearing of new hereditary characteristics in the chromosomes. Gene is the coding DNA sequence that placed in the specific locus on the chromosome. Such coded chains displayed in different traits, such as color of skin or length of the stem. Allele is a variant of gene and can be dominant or recessive. For example, in diploid organism one gene contains two alleles; therefore, traits can be different. If both alleles are identical, the gene locus is homogenous. When alleles are different, such gene locus called heterogenic. A good example is the Huntington disease. Huntingtons disease has the autosomal dominant inheritance. Consequently, an affected person has at least one mutant allele of Huntingtin gene (HTT)2. The child, whose one parent is homogenous by disease, carries two different alleles of the HTT gene and is heterogenic by this gene. Therefore, this child inherited a mutant allele of HTT gene and the Huntingtons disease will progress. Another example is blood groups. Gene locus that encoded blood groups has three alleles — IA, IB, and IO3. These alleles determine compatibility of blood transfusions. The person carries one of the six possible genotypes – AA, AB, BB, AO, BO and OO. Each of genotypes produce one of the four possible phenotypes: "AB" heterozygotes, and "O" homozygotes, "A" AA homozygous and AO heterozygous and "B" BB homozygous and BO heterozygous genotypes4. Crossing-over is the process that occurs in prophase I of meiosis while homologous chromosomes

Biotechnology Personal Statement Example | Topics and Well Written Essays - 1000 words

Biotechnology - Personal Statement Example As I pursue this course, I realized that my choice would give me opportunity to enter in a professional field which can explore my knowledge and expertise. I have understood that in order to be productive and beneficial to science and technology world, one should have in depth knowledge of multiple subjects. At this moment, I realize that I require a higher education in bio- technology from a reputed University. As this institution has a prominent place in educational field I understand the quality of its education. I would be extremely pleased to complete my Masters program from your esteemed University. I am confident that a Masters Degree from your University can enable me to attain a prospecting career benefits. I believe that my studies and the project experience would be an attraction in my admission application. My passion and dedication to my academics will be my best strength as an applicant. I have given much time and energy to earn knowledge in this field in order to make my higher studies and career bright. I truly understand mere education in best institution would not guarantee me a promising care. It is my abilities, dedication and hard work which can make me a potential student and professional. Biotechnology is a discipline which demands high intelligence, hard work and analytical skill. I am definite that I possess all these qualities which can make me a contributing student of you esteemed institution. I have been a successful graduate and have good knowledge of the commitment and motivation needed to be a successful master degree applicant. I am confident that I would be a versatile students and a performer during my studies. I have received positive reviews from my teachers regarding my academic proficiency and had been advised to receive Masters from the best Universities in the country. I have been dreaming of Masters since couple of years and applying to this University has given my dream an entry. My parents

Child Abuse and Neglect of Children with Disabilities Article

Child Abuse and Neglect of Children with Disabilities - Article Example Turner et. al. (2011) had a wide sample of over 4,000 participants thus making their findings reliable. They also gave possible explanations as to why certain ability types attracted certain forms of victimizations. It was laudable that they used a comprehensive definition of disability types and did not ignore other less-visible types of disability like anxiety and post traumatic disorder. One key problem with the research is that it relied on children’s or parent’s self-reported diagnosis of a disability (Babbie, 2007). It is likely that some individuals may be suffering from a disability and do not even know it. Additionally, participants with more than one disability could have confounded the outcomes. If a form of victimization caused a disability earlier on in the participant’s life, then a cycle of victimization may result, yet the researchers were not concerned with this past. Their findings were different from others because they can assist in understanding how child abuse arises among disabled children. This can cause stakeholders to work towards eliminating those risks (Finkelhon et. al., 2005). Also, because the research looked at the rate of victimization among disability types, it would be possible to determine which groups are highly at risk and work on protecting them. Hill et. al. (2011) sought to find out the prevalence of children with disabilities in the welfare system. They did so by collecting data from Minnesota’s welfare system and noting the quantity of individuals in this group. They also looked at the relationship between being identified as disabled and having a substantiated maltreatment or possessing certain demographic traits. The association between out-of-home placement and child disability in the welfare system is studied; the hypotheses were proved. This research is impressive because it considered an unlikely and often ignored category of children

HIPPA Essay Example | Topics and Well Written Essays - 500 words

HIPPA - Essay Example The health sector across the world has developed various strategies for reducing medical errors and its effects (Becher and Chassin, 2010). These strategies are designed to reduce the increasing cases of medication errors and the impact of such errors on patients’ health. To be certain that the correct drug in the right dosage and route is prescribed to the right person at the right time, health care professionals ought to adopt and make proper use of Bar Code Label Rule. The Bar Code Label Rule requires the introduction of bar code on specified biological products and drugs. The bar code is then used to scan drugs and equipment to ensure proper drug administration. Over years, the Bar Code Label Rule has demonstrated significant contribution in zero rating cases of medication errors. Additionally, educational training on the most effective ways of reducing medication errors is relatively critical to all health care professionals. Training on interventional risk management, emerging medical errors prevention, techniques can also be effective in reducing medication errors as well as promoting team work among health professionals. To counter complications associated with drug name confusion, the health center ought to have a systematic and effective drug labeling mechanism. There is also need for pharmaceutical companies to develop a workable labeling mechanism that will reduce confusion in drug administration. The pharmacy technicians should complete medication history on the medication forms to necessitate correct drug prescription. This would reduce cases of incorrect prescription as in the case of Darnell Mares who was given Topril instead of Topramax. Additionally, cooperation between all stakeholders in hospital settings is also effective in reducing medication errors. Pablo Garca was prescribed with the drugs prescribed for Maria Garcia due to lack of proper communication among health professionals The heath center should consider introducing the

Patagonia Research Paper Example | Topics and Well Written Essays - 250 words

Patagonia - Research Paper Example The close relation between the two is underscored by the fact that it is by closely monitoring performance that the attainment of performance target or the incurring of performance gap can be realized. From then on, it is in order that formal education should be applied. Patagonia also factors job experience as a strategy to the attainment of organizational goals. This is because; Patagonia believes that job experience is commensurate to the realization of skills necessary to the improvement of organization. Patagonia also considers interpersonal skills and relations as being indispensible to the attainment of organizational goals. This is because, good interpersonal relations foster intra-organizational communication. To this effect, Patagonia arranges for meetings, parties, recreations and get-togethers to closely knit itself. With the harnessing of interpersonal relations, employees forge team spirit better and foster cooperation at the intra-organizational level. Likewise, a sense of accountability is inculcated upon employees as they are subjected to performance/job assessment on regular basis. Likewise, Patagonia’s employees acquire more and newer skills from formal education and as they continue to gain longer job experience, and thereby helping them build and strengthen intellectual capital. With the heightened and newly-acquired intellectual capital, Patagonia is able to enjoy efficiency in production. Efficiency ensures that resources and organizational synergies are minimally used, for optimal results. This eventually ushers in surplus capital. In this surplus capital, Patagonia has a source of plough-back profit to further stimulate and propound business

Child Abuse and Neglect of Children with Disabilities Article

Child Abuse and Neglect of Children with Disabilities - Article Example Turner et. al. (2011) had a wide sample of over 4,000 participants thus making their findings reliable. They also gave possible explanations as to why certain ability types attracted certain forms of victimizations. It was laudable that they used a comprehensive definition of disability types and did not ignore other less-visible types of disability like anxiety and post traumatic disorder. One key problem with the research is that it relied on children’s or parent’s self-reported diagnosis of a disability (Babbie, 2007). It is likely that some individuals may be suffering from a disability and do not even know it. Additionally, participants with more than one disability could have confounded the outcomes. If a form of victimization caused a disability earlier on in the participant’s life, then a cycle of victimization may result, yet the researchers were not concerned with this past. Their findings were different from others because they can assist in understanding how child abuse arises among disabled children. This can cause stakeholders to work towards eliminating those risks (Finkelhon et. al., 2005). Also, because the research looked at the rate of victimization among disability types, it would be possible to determine which groups are highly at risk and work on protecting them. Hill et. al. (2011) sought to find out the prevalence of children with disabilities in the welfare system. They did so by collecting data from Minnesota’s welfare system and noting the quantity of individuals in this group. They also looked at the relationship between being identified as disabled and having a substantiated maltreatment or possessing certain demographic traits. The association between out-of-home placement and child disability in the welfare system is studied; the hypotheses were proved. This research is impressive because it considered an unlikely and often ignored category of children

Patagonia Research Paper Example | Topics and Well Written Essays - 250 words

Patagonia - Research Paper Example The close relation between the two is underscored by the fact that it is by closely monitoring performance that the attainment of performance target or the incurring of performance gap can be realized. From then on, it is in order that formal education should be applied. Patagonia also factors job experience as a strategy to the attainment of organizational goals. This is because; Patagonia believes that job experience is commensurate to the realization of skills necessary to the improvement of organization. Patagonia also considers interpersonal skills and relations as being indispensible to the attainment of organizational goals. This is because, good interpersonal relations foster intra-organizational communication. To this effect, Patagonia arranges for meetings, parties, recreations and get-togethers to closely knit itself. With the harnessing of interpersonal relations, employees forge team spirit better and foster cooperation at the intra-organizational level. Likewise, a sense of accountability is inculcated upon employees as they are subjected to performance/job assessment on regular basis. Likewise, Patagonia’s employees acquire more and newer skills from formal education and as they continue to gain longer job experience, and thereby helping them build and strengthen intellectual capital. With the heightened and newly-acquired intellectual capital, Patagonia is able to enjoy efficiency in production. Efficiency ensures that resources and organizational synergies are minimally used, for optimal results. This eventually ushers in surplus capital. In this surplus capital, Patagonia has a source of plough-back profit to further stimulate and propound business

Twenty20 and World Cup Essay Example for Free

Twenty20 and World Cup Essay Essay on furious version of t20 cricket match in India | Essay www.publishyourarticles.net//essay/essay-on-furious-version-of-t20-cri? Cricket is game internationally recognized as an instrument for the establishment of world peace. Teams from far and remote corners of the world  visit the Cricket Twenty20: Latest News on Cricket Twenty20 Outlook www.outlookindia.com/taghome.aspx?tag=101881%20Twenty20? See Cricket Twenty20 Latest News, Latest updates Photos of Cricket Twenty20 on Outlook India. T20 World Cup: India tripped, fell, never got up. Why? Is the IPL hurting the chances of fit players defending India in the www.civilserviceindia.com †º Subject?

Left Sided Spastic Hemiplegia | Case Study

Left Sided Spastic Hemiplegia | Case Study Intervention Analysis Background Jane Walters is a five year old girl and has a diagnosis of left sided spastic hemiplegia, a form of Cerebral Palsy. Jane has two older sisters who attend horse riding lessons at their local stables. Jane has recently expressed an interest in joining them to her parents. However her parents are worried that because of her diagnosis she will not be able to keep up with her siblings. Jane is very aware of her condition, and has recently lost confidence, asking her parents why she is different from other children her age. Diagnosis Cerebral Palsy (CP) refers to non-progressive conditions characterised by impaired voluntary movement or posture, and resulting from prenatal developmental malformations or postnatal CNS damage (Reed, 2013, pp. 38-47). According to the National Institute of Neurological Disorders and Stroke (2008), it is highly likely that a child with CP will have other medical disorders such as; cognitive impairments, seizures, delayed growth and development. Spastic syndromes such as Jane’s occur in more than 70 percent of CP cases. Spastic hemiplegia is a type of CP that typically affects the body down one side. The spasticity creates a state of resistance against any range of motion; this resistance ultimately increases with increasing speed of that movement (Reed, 2013, pp. 38-47). Children like Jane with spastic hemiplegia will generally walk later than other children and will tend to walk on their tiptoes because often they will suffer from high heel tendons. Often the arm and leg on the child’s affected side are shorter and thinner (National Institute of Neurological Disorders and Stroke 2008). Impact of Right Hemisphere Brain Damage- Jane has left sided spastic hemiplegia, indicating that damage to the brain has occurred in the right hemisphere. The primary cause of CP is damage to white matter of the brain this is often caused by abnormal brain development. This can be caused by a bleed on the brain, or by a lack of oxygen to the brain, generally caused by a difficult birth (NINDS 2008). It was important to consider additional complications related to right sided brain damage to ensure an awareness of Jane’s level of functional ability be it; physically, cognitively or behaviourally. Those that may relate to Jane’s case are listed below in table one. Table one: How damage to the Right Hemisphere can affect function and the occupation of horse riding. Jane’s diagnosis would mean that she would need input from a Multi-Disciplinary Team (MDT). Given her age this would come from a community paediatric teams (CPT). The team will work closely with the children’s’ team in social services and primary care. The team will provide a range of assessments and interventions to young people and their families. In Jane’s MDT team there will be a range of different members such as: Physiotherapists, Paediatricians, Occupational Therapists, Social Workers, Speech and Language Therapists and Educational Psychologists (NHS 2012). According to the Disability Act Jane is entitled to an independent assessment of her individual needs. The act is designed to promote the participation of people with disabilities in society by supporting the provision of disability specific services (NCSE 2011). A standardised interview was used, this was to allow the OT staff to observe how Jane and her family interact with each other making it easier to; obtain information, identify strengths needs and goals as well as generate an intervention plan and enable goal scaling Due to Jane’s condition she would have already been known to social services and the MDT, as she had already received physiotherapy to aid with muscle stiffness and improve core strength. Therefore upon the OT department accepting Jane’s referral, an initial assessment was carried out in her home environment with mother and father present (An and Palisano 2013). Collaboration between professional ataff and Jane’s family is a vital component in family-centred services, this is considered best practice in early intervention and paediatric rehabilitation (An and Palisano 2013). Collaboration between the two parties is essential for setting meaningful and achievable goals for a child. Planning and implementing interventions must be able to fit within the context of family life. (An and Palisano 2013) The following strengths and weaknesses were identified during the initial assessment. Table two: Jane’s strengths and limitations During the initial assessment Jane’s mother expressed concerns about her core strength and whether this would affect Jane’s ability to ride. In order to address these concerns a Sitting Assessment for Children with Neuromotor Dysfunction (SACND) assessment was completed this is a clinical instrument to assess static and dynamic postural control in sitting in children with neuromotor dysfunction’ (Reid 1995) This standardised assessment was used to ascertain how Jane’s CP affects her ability to sit comfortably and concentrate. This skill will be essential if Jane wants to be able to sit upon a horse comfortably and be able to concentrate for the entire session. The SACND measures quality of independent sitting ability across four areas: proximal stability, postural tone, postural alignment, and balance (Knox 2002). The assessment revealed that Jane has weak upper trunk control and so will be issued a specially adapted chair which will enable her to sit more comfortably and for longer periods of time compared to standard chair. After both assessments were completed an intervention plan was made with input from Jane, her family and the occupational therapist. Jane identified her long term goal of horse riding and to achieve this long term goal, four short term aims were set to serve as recovery milestones (Duncan 2011). Table three: Jane’s long term aim and short term goals. Occupational therapists are not required to use a specific functional outcome assessment tool in the selection of their assessments. When a professional is selecting an assessment, they must rely on their clinical and professional judgment (Asher 2007). Therapists need to reflect on what it is that they intend to achieve with the assessment, and if this is managed the assessment can be classed as a success. One way of evaluating an assessment is to look at the performance of patients on an individual assessment task (Steultjens 2005). And will be able to question how well did the assessment relate to the goal setting and objectives for the patient (Duncan 2011). As part of the Model of Human Occupation horse riding will play a central part in Jane’s habituation. Not only will this establish a routine, it can be something that Jane can take pride in (Kielhofner and Forsyth 2011). Riding will help Jane build upon her self-confidence, having that natural trusting relationship with a horse that shows no judgment and does not understand that she is different (Horseback UK). The major concern that Jane’s mother presents is the worry that she will not be able to keep up with the physical requirements of riding and that this will dishearten Jane’s enthusiasm. This concern will be tackled in goal number four. Once Jane and her family have a better understanding of hemiplegic cerebral palsy, the OT can begin discussing, through the use of pictures how this may affect her. If Jane has a basic understanding of her condition it will be easier for her to set more realistic goals with the OT as she will have a greater awareness of what she is able to do and may struggle with. This will reduced the likelihood becoming distressed when trying to achieve goals her agreed goals, this will hopefully reduce mum’s concerns about the intervention plan. Jane feels her parents do not allow her to do as much as she would like to be able to do for fear of hurting herself or become too tired. The OT decided to make to make Jane aware of what fatigue is and may feel like. This would hopefully encourage Jane to let her mum or dad know when she is feeling tired. With this information Jane’s parents can keep a fatigue diary with Ellie. This will provide the OT with some information regarding when Jane feels most tired and how this impacts on her occupations. This can then be discussed with Jane’s parents and the RDA and suitable arrangements can be made regarding fatigue management as to when would be the most appreciate time for Jane to have her riding lesson when she has the most energy. Once a pattern of fatigue can be established the OT staff will develop strategies to manage Jane’s fatigue. For example Jane should engage in an activity that she finds relaxing such as reading, colouring or watching television. This can be done after more strenuous activity or in the morning if Jane is known to have a busy afternoon full of physical activities such as a riding lesson. If Jane is able to vary her day with relaxing and more strenuous activities, she will be able to conserve energy for the more strenuous activity of riding and therefore last the full hour lesson. This form of intervention uses the Compensatory Approach. The principle behind this approach is adapting to and compensating for a dysfunction rather than just treating the cause of the problem. Which in this is Jane’s cerebral palsy and her left sided weakness there is more of an emphasis on treating the symptoms (Feaver and Edmans 2006). Additionally, the Compensatory Approach may allow Jane to be able to regain a degree of her independence by compensating where the main cause cannot be treated. In Jane’s case this is managing and compensating on her weakness and fatigue, and therefore allowing her to conserve energy in order to complete a riding lesson (Addy 2006). The social approach recognises Jane as a social being who is easily influenced by the people around her. Therefore by using Jane’s whole family in her therapy and fatigue management, the professionals are integrating Jane’s social environment into her therapy (Polglase and Treseder 2012). Both interventions also reveal the perception of Jane by her social circle, thereby mitigating Jane’s fear about her social circle (Polglase and Treseder 2012). Jane has always said that Jane feels her parents do not allow her to do as much as she would like to be able to do for fear of hurting herself or become too tired. The treatment will require Jane to trust her parents and tell them when she is tired instead of retreating from her social circle (Martin 1998). In order to determine if Jane’s intervention has been a success we first evaluate it. Evaluation a professionals practice is one of the most important elements in occupational therapy; without it, the value of their intervention diminishes (Lawcett 2007). Evaluation is important as in theory it enables the OT and the client to see if intervention is affective. However it is vital that the client is willing to be part of the evaluation process, because if they are not this could present an incorrect evaluation of effectiveness of treatment (Lawcett 2007). There are four main was a professional can evaluate their intervention process these are; Using up to date outcome measures. Using valid and reliable evidence based outcome measures. Evaluate from view point of the service user Evaluate throughout therapy process, at end of intervention (Lawcett 2007). The success of Jane’s intervention plans can be evaluated by the ‘Goal Attainment Scale’(GAS) (King’s College London [no date]). The GAS is a measurement technique which consist of individualising a person’s outcome indicators (Turner-Stokes 2009). In order to evaluate the intervention the professional must first construct a list of thorough and complete outcome measures, which will then be given a numerical value to determine the success of the intervention (Kiresuk and Sherman 1968; Purkiss et al. 2013). Jane’s goals were based on a realistic forecast of her progress (May-Benson 2012) Jane’s performance was scaled into five levels, these reflected her actual performance in comparison to her expected outcomes (Kiresuk et al. 1994). Table four: Example of GAS goals used from Jane’s second RDA lesson. A score like this was recorded for each weekly session over the course of a month and a total was tallied at the end, scoring the intervention with a numerical value. The professional knew it would be vital to give Jane and her control in her treatment in order to motivate an improvement (Turner-Stokes 2009), hence it was decided that the GAS goals would be discussed at the end of the session, showing a level of improvement (King et al. 1999) instead of recording it as s pass, fail assessment (Turner-Stokes 2009).

Document Quality :: GCSE Chemistry Coursework Investigation

Document Quality Measuring the rate of reaction, when dilute sodium thiosulphate solution and dilute hydrochloric acid are mixed. Hypothesis: I predict that the higher the concentration of sodium thiosulphate, the faster the rate of reaction. Aim: In this experiment I intend to test the collision theory. My aim is to see if the concentration of sodium thiosulphate will affect the rate of reaction. Introduction: In this experiment I will vary the concentration of sodium thiosulphate to measure the rates of reaction. I will be mixing different concentrations of sodium thiosulphate with hydrochloric acid, the collision theory says the reaction time will alter; this is what I will be testing. The collision theory tells us that the larger the surface area, the faster the reaction. So the higher the concentration the more atoms there are to react. There are 4 things that affect the rate of reaction, concentration, surface area, catalysts and temperature. Concentration can affect the rate of reaction by increasing atoms to collide with each other. The more atoms there are to collide, the faster the rate of reaction. In reactions where gases are involved, if you increase the pressure the particles will move closer together. The smaller the space in the container, collisions are more likely to occur. If the concentration is weaker, this means there are fewer atoms to collide. If an object has a large surface area, the reaction rate will increase as there is more surface area for the atoms to collide. I hypothesis that the more surface area there is the more space there is for the particles to react. Catalysts change the rate of chemical reactions but are not used up in the reaction. Examples of catalysts are enzymes, clay, and hydrogen peroxide. These all speed up certain chemical reactions. Enzymes are found in the human body, they are there to break down food and make digestion time shorter. Enzymes can also be found in washing powder, to break down food stains on clothes. Temperature can affect the rate of reaction to a great extent because particles vibrate more at higher temperatures. The more they vibrate the more chance there is that they will collide with another particle, thus causing the rate of reaction to increase. In a chemical reaction, the reactants collide with each other. Pressure This diagram shows us that the more pressure there is the more likely it is that the particles will collide. High pressure Low pressure More collisions as the particles are closer together Not many collisions Marble in dilute hydrochloric acid This diagram shows us that surface area does have an effect on the rate of reaction. 1 Large marble cube Marble cube split into 6 pieces In the experiment I carry out, I will change the concentration and see

A Stillness at Appomattox Essay -- Bruce Catton American Civil War Ess

A Stillness at Appomattox â€Å"All up and down the lines the men blinked at one another, unable to realize that the hour they had waited for so long was actually at hand. There was a truce†¦Ã¢â‚¬  Bruce Catton’s Pulitzer prize winning book A Stillness at Appomattox chronicles the final year of the American Civil War. This book taught me a lot more about the Civil War than I ever learned through the public school system. Bruce Catton brought to life the real day to day life of the soldiers and the generals who led them into battle. The day to day life for the regular soldier was not glorious. Many times the regiments were low on supplies such as food and clothing. They lived in the elements. Medical conditions were grotesque because of the lack of advanced equipment and anesthesia. â€Å"Discipline was enforced with brutality† as if all the other conditions were not bad enough. The author is graphic in his detail of the people and the places of importance during this time in history. The book is written more from a Northern point of view and so I didn’t get quite the same perspective of the Southern side but still learned more than I knew before. A few chapters into the book the war year of 1864 begins with a changing of the guard again with President Lincoln appointing Ulysses Grant to lead the Army of the Potomac. Grant has an illustrious past. People talked about his being a drunkard but Catton says â€Å"He was simply a man infinitely more complex then most people could realize.† Grant, even though he was a West Point graduate, never wanted to be a soldier or to have a life in the military. He wanted to be a teacher. What Grant did bring to the Army of the Potomac was his ability to relate to the soldiers and made them his army. He completely retrained and re-organized the armies, and re-enlisted troops that were going to go home. They all realized that under Grant the Army of the Potomac changed which meant now that the entire war would change. The Battle of the Wilderness was a very unusual battle because it was fought in the woods. The terrain and the trees wouldn’t allow for the smoke to clear and it was dark anyway because of the trees. The men described it as eerie. Both sides fired blindly because of the smoke. Artillery was abandoned because they could not transport it through the woods. So those soldiers became... ... or ending the war, because it was the only rail junction connecting Richmond to the rest of the Confederacy. Faced with the need to defend a line running continuously from north of Richmond to Petersburg, the Confederates were stretched thinner and thinner. Eventually their line broke. Within a little over a week it was over. The final year of the Civil War was something new in the history of warfare - never before had two large armies remained locked in continuous combat for such a long period of time. In the past the armies would fight, retreat, regroup, and usually meet at some later date and place but in 1864-65 even though they moved around some it was almost one continuous fight to the end. On the final day the Union soldiers were told that â€Å"if they hurried this was the day they could finish everything† although that inspired them, they were also promised that once they reached Appomattox Station rations would be handed out. Many of the men later admitted they did so â€Å"because they figured it was the quickest way to get breakfast.† After a small skirmish near Appomattox Station Lee decided to surrender his army right before the Union carried out their attack.

Marketing Plan for a Premium (Branded) Product

Table of Contents No| Tittle| Pages| 1. 0| Executive Summary| 5| 1. 1~1. 2| Objectives ~ vision and mission| 5| 2. 0| Company Summary| 6| 2. 1| Background| 6| 2. 2| Company Locations and Facilities| 6| 3. 0| Products and Services| 7| 3. 1| Products Description| 7| 3. 2| Competitive Comparison| 8| 3. 3| Supply and Demand Details| 9| 3. 4| Technology Needs| 10| 4. 0| Market Analysis| 11| 4. 1| Target Market| 11| 4. 1. 1| Target Market Segment Strategy| 11| 4. 1. 2| Market Needs| 11| 4. 1. 3| Market Trends| 11| 4. 1. 4| Market Growth| 12| 4. 2| Industry Analysis| 13| 4. 2. 1| Industry Participants/Key Players| 13| 4. 2. | Main Competitors/Competitive Analysis| 13| 5. 0| Strategy and Implementation Summary| 14| 5. 1| Marketing Strategy| 14| 5. 2| Pricing Strategy| 15| 5. 3| Promotion Strategy| 15| 5. 4| Distribution Patterns| 15| 5. 6| Sales Strategy| 16| 5. 7| Sales Forecast| 16| 5. 8| Sales Programs| 16| 6. 0| Web Plan Summary| 17| 6. 1| Website Marketing Strategy| 17| 6. 2| Developmen t Requirements| 17| 7. 0| References| 18-20| 1. 0 Executive Summary 1. 1 Objectives My objective is to collect and research information to understand Audi Company better in terms of their company background, product and services and their marketing strategy.Examples are like their technology, competitors pricing, sales figures market growth and many more. 1. 2 Vision and Mission Vision: â€Å"Audi – the premium brand† Mission: â€Å"We delight customers worldwide† 2. 0 Company Summary 2. 1 Background Audi is under a parent company named Volkswagen Group which is a German automobile manufacturing company. Audi is a manufacturer of exquisite cars – beautiful, sophisticated machines that embody technological perfection. Audi is the Premium brand growing most rapidly and on course to become the world’s most successful Premium manufacturer.Audi has been recognised by the European Union for outstanding environmental protection, based on its long traditio n of minimising and reusing production waste. 2. 2 Company Locations and Facilities The worldwide network of Audi sites comprises the two German plants in Ingolstadt and Neckarsulm, as well as seven production facilities in Gyor (Hungary), Brussels (Belgium), Changchun (China), Aurangabad (India), Bratislave (Slovakia), Martorell (Spain) and Indonesia. 3. 0 Products and Services 3. 1 Products Description Type| Audi Q5 2. 0 TFSI Quattro (225PS)| Vehicle Type| Sport Utility Vehicle (SUV)|Transmission| 6-speed manual| Year| 2011| Price(RM)| 328,000| Engines| 1,984  cc (1. 984  L; 121. 1  cu in) I4 turbo| Acceleration(0-60mph)| 7. 0 sec| Maximum Speed| 130 mph| Tank Capacity| 75| Weight| 1850| Audi Q5 2. 0 TFSI Quattro (225PS) is a sport utility vehicle (SUV). The transmission for the car is 6-speed manual. Not only that, the Audi Q5 engine is 2. 0 litre engines comes with a turbo system which boost its engine capability, the acceleration from 0-60mph is 7. 0 per second and the ma ximum speed is 130mph which is approximately 233kmh while the tank capacity is 75 litres and the weight is 1850kg. 3. Competitive Comparison Type| Range Rover Evoque| Porsche Cayenne| Vehicle Type| Sport Utility Vehicle (SUV)| Sport Utility Vehicle (SUV)| Transmission| Six-speed Automatic| Eight-speed Tiptronic S with Auto start/stop function| Year| 2012| 2012| Price(RM)| 363,888| 570,000| Engines| 2. 0L Si4 4-cylinder petrol engine| 3. 6L V6| Acceleration(0-100km/h)| 7. 6 sec| 7. 5 sec| Maximum Speed| 217 km/h| 230 km/h| Tank Capacity| 70| 100| Weight| From 1640| 2030| 3. 3 Supply and Demand Details Audi Q series Annual Sales in all countries Production (unit)| Year| Year| Vehicles (Audi)| 2011| 2010| Q5| 183,678| 154,604|Q7| 53,703| 48,937| Q3| 19,613| -| Total Audi Q series| 256,994| 203,541| Based on the table above, Audi Q series annual sales for the model Q5 had increase from 154,604 for the year 2010 to 183,678 for the year 2011. The different of annual sales between year 201 0 and 2011 is 29,074 which means the supply and demand for year 2011 had increase. The total annual sales of Audi Company for 2010 are 203,541 whereas for the year 2011 is 256,994. The table above show that the total annual sales of the company had also increase 53,453 which mean the supply and demand of the cars increase from the year 2010 to 2011. . 4 Technology Needs As technology needs for the model of Audi Q5 is the engine. The engine Audi Company use for Q5 is 2. 0 litre engines comes with a turbo system which boost its engine capability and turbocharging for more power and greater efficiency   is a development of the engine that powers the likes of the current Audi TT and Volkswagen Golf GTI. The engine’s power and performance will be from 0-60mph is 7 seconds and the top speed will be 130mph or 209km/h. The horsepower can up to 211hp or 4300rpm and the torque will be 258 Ib-ft. or 1500rpm. 4. 0 Market Analysis 4. 1 Target MarketThe following are the strategy for tar get market. 4. 1. 1 Target Market Segment Strategy Market segmentation for Audi Q5 will be psychographic segmentation which means Audi Company divide the buyers into different categories based on social class, lifestyles or personality characteristics. For the target market segment will be differentiated marketing strategy which means Audi Company produces several types of car such as SUV (Sport Utility Vehicle), Sedan and Sport each targeting its own segment of consumers. As for the product I choose Q5 target market is towards consumer’s lifestyles from higher level income.The target market will be consumers who finding for more comfortable, powerful and luxury option. 4. 1. 2 Market Needs Audi Company is providing customer comfort and luxury cars. Audi have a very good warranty and aftersales services for the customers. Now for all the new Audi models, the customers can choose whether you want to have three, four or five years warranty. So with the few years warranty you ca n enjoy your driving and also no need to worry about the unexpected repair bills. 4. 1. 3 Market Trends Market trends for Audi Q5 is the technology its use for the engine. Audi Q5 has automatic start and stop function for greater fuel.Audi Q5 comes with the Driver’s Information System (DIS) can help consumer to save fuel. Not only that, the market trends for Audi Q5 is because comfort and luxury. 4. 1. 4 Market Growth Production (unit) Production (unit) Year Year Figure: Production of vehicles Audi Q5 Figure above shows the Audi Q5 pass four years production from 2008 to 2011. The models of Q5 have a production of 20,320 in year 2008. Then the production increase from 20,320 to 105,074 in year 2009. The different of both years are 84,754. The productions still continue increase from 2009 to 2010 which mean from 105,074 to 154,604.Lastly for year 2011, the production for the year is 183,678. Compare to the pass four years the production of Audi Q5 is continues increase. 4. 2 I ndustry Analysis 4. 2. 1 Industry Participants/Key Players The industry participant for Audi Q5 is Stefan Sielaff. He is the head of design in Audi Company. He joins the company in year 2006. The key player for Audi Q5 is towards the consumers with high level of income and age above 40. Not only that, Audi Q5 can also be for family uses because it is 7 seaters car. 4. 2. 2 Main Competitors/Competitive Analysis The main competitors for Audi Q5 are Range Rover Evoque and Porsche CayenneRange Rover Evoque: * The main strength of Range Rover Evoque is that it is the sport utility vehicle (SUV) with the engine turbocharged inline four-cylinder which can boost up to 240 horsepower, six-speed automatic transmission and impressive acceleration which is 7. 6 per second. Porsche Cayenne * The main strength of Porsche Cayenne is that it is also sport utility vehicle (SUV) with the engine 8-speed Tiptronic S which can boost up to 380 horsepower, Eight-speed Tiptronic S with Auto start and stop function and impressive acceleration which is 7. 5 per second. 5. Strategy and Implementation Summary 5. 1 Marketing Strategy Marketing strategy for the Audi Company is to hit the annual sales target or increase sales and profitable get back. Audi Company will choose the best strategy to gain profit in order to create customers value. Audi Company market segmentation will be psychographic segmentation which means for the model Q5, the segmentation will base on the individual lifestyles. Audi Company market target will be age above 40 and consumers with high level of income. The target market segment will be differentiated marketing strategy.This is because the Audi Company is going to target on few market segments and provide few models such as A4, TT and Q5. By setting the market targeting, company hope can get higher sales. The market position for Audi Q5 is to combine both aspect in terms of luxury and performance in order to make the Audi Q5 to become a perfect sport utility veh icle. With high quality and luxury car and have also good performance with high tech engine, better interior and exterior are more attract the consumers compare to others competitors. 5. 2 Pricing StrategyIn terms of pricing strategy, marketers have to look into competitors’ strategies and prices to make comparison. The pricing strategy for Audi Company is by cost-based pricing which is convincing consumers of the vehicles value. The company profit will be the most important issue in pricing strategy. Audi Company is using psychological pricing which means it is consider about the pricing but not the world economics. The higher the price of car is, the higher quality of the car is. 5. 3 Promotion Strategy The promotion strategies for Audi Q5 are advertising and public relation.In terms of advertising, Audi Company has to make decisions when setting the advertising budget which is objective, budget decisions, message and media decisions and advertising evaluation. The marketer had chosen the advertising budget by using competitive-parity method in order to prevent promotion war and know what the competitors plans. Public relation is that Audi Company builds a strong relationship with the customers. The public relation company will organise a special event for example car show to promote the cars. By organising the car show public relation people can introduce the benefit of Audi Q5 and the specifications. . 4 Distribution Patterns The distribution patterns for Audi Company will be wholesaling. Audi Company is the wholesaler and the Audi Company will hire selling agents to help the company to gain the sales. The selling agents will sell the cars direct to last consumers. The wholesaler will set the segmentation and targeting consumers in order to identify the consumers and build a strong relationship with them. Selling agents have to explain about the cars specification and pricing to the customers in details to make the customers understand about the car concept. 5. Sales Strategy Sales strategy for Audi Company for model of Q5 is Audi Company have a very good aftersales services and warranty. Each of Audi cars has a warranty of at least 3years. Then, consumers no need to worry about the high repairing cost. Let’s say a customer with an Audi car model of Q5 send his or her car to service and he or she is busying with the job he needs a car to go work while the car repairing. In this case, Audi Company will decide to give the particular customer a same model of car to use while the car is doing services. 5. 6 Sales ForecastThe annual sales for Audi Q5 in year 2011 are 183,678 units so the marketers aim that the next annual sales in year 2012 for Audi Q5 will be 500,000 units. The reason why the marketers aim for more annual sales is because the Audi Company objective is to get benefits. To gain more annual sales the marketing strategy have to be improve in order to have more supply and demand of Audi Q5. 5. 7 Sales Programs T he sales program for Audi Q5 is the marketers will set market segmentation, market targeting, market position and market differentiation to concentrate on a market to increase the annual sales.In terms of pricing, the marketers will consider the target market income level and needs to get an Audi Q5. The marketers also will consider about the consumer judgement on the product. The marketers have to do some promotion in order to introduce the product to the target market. In this case, the product is Audi Q5 so the marketers have to consider the suitable premium product promotion strategy. After all, the marketers have to set a distributer to sell out the product. The distributer is by wholesale which means the Audi Company has to hire a selling agent to distribute the product to the last consumer. 6. 0 Web Plan Summary 6. Website Marketing Strategy Website marketing strategy is something similar to marketing strategy but is only available in online business. First of all, the market ers have to select the target market for Audi Q5. The target market for Audi Q5 is basically on consumers which is with high level of household income and with age 40 above. Audi Q5 is a premium product so for online marketing the consumers have to look into more about details of the company and also the car. Furthermore, the marketers have to look into the competitor’s online advertisement make sure the competitor’s online marketing did not reduces the confident of the consumers.Then, the marketers have to improve the Audi Company advertising skills. In terms of pricing, the marketers have to look into the market target needs. By using psychological pricing which means the consumers thought that the higher price of the car means the higher quality of the car. The consumers buying Audi Q5 is to show status and personal characteristic. The marketers have to create an advertisement either create by own or by hiring the graphic designer. For Audi Company normally the mark eters will hire the famous graphic designer to create a fabulous website page.And the graphic designer will helps to create the content of the advertising which is the slogan of the Audi Company by giving consumers message about the car comfort and luxury. In addition, the marketers have to monitor the advertising in terms of maintaining the latest news of the website. 6. 2 Development Requirements The marketers have to make sure the budget of the advertising did not over the cost so that the company did not lose any profit. The costing by hiring a famous graphic designer are very high so the marketers have to make sure that the online marketing are successful and hit the target of sales.List of References Audi. com (n. d. ) Corporate strategy > Audi at a glance > Investor Relations > Audi Worldwide. [online] Available at: http://www. audi. com/com/brand/en/company/investor_relations/audi_at_a_glance/corporate_strategy. html [Accessed: 28 Nov 2012] En. wikipedia. org (1937) Volkswag en Group – Wikipedia, the free encyclopedia. [online] Available at: http://en. wikipedia. org/wiki/Volkswagen_Group [Accessed: 28 Nov 2012]. Fleetdirectory. co. uk (2012) Audi profile and Audi company details. [online] Available at: http://www. fleetdirectory. co. k/audi/ [Accessed: 28 Nov 2012]. Audi. com (n. d. ) Careers > Audi Worldwide. [online] Available at: http://www. audi. com/com/brand/en/company/careers. html [Accessed: 28 Nov 2012]. 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Porsche. com (2012) Technical Specs – Cayenne Diesel – Cayenne Overview – Dr.Ing. h. c. F. Porsche AG. [online] Available at: http://www. porsche. com/pap/models/cayenne/cayenne-diesel/featuresandspecs/ [Accessed: 28 Nov 2012]. Annualreport2011. volkswagenag. com (2011) Volkswagen Group – Annual Report 2011 – Audi. [online] Available at: http://annualreport2011. volkswagenag. com/divisions/audi. html [Accessed: 28 Nov 2012]. Audi. com (n. d. ) Corporate strategy > Audi at a glance > Investor Relations > Audi Worldwide. [online] Availab le at: http://www. audi. com/com/brand/en/company/investor_relations/audi_at_a_glance/corporate_strategy. html [Accessed: 28 Nov 2012].Models. audiusa. com (2012) Detailed Specifications > Features and Specifications > Audi Q5 > Audi of America. [online] Available at: http://models. audiusa. com/q5/detailed-specifications [Accessed: 28 Nov 2012]. CNET (2009)  Audi Q5 delivers sports car handling. [online] Available at: http://reviews. cnet. com/8301-13746_7-10309171-48. html [Accessed: 28 Nov 2012]. Topgear. com (2012) Porsche Cayenne GTS unveiled in Malaysia – TopGear Malaysia. [online] Available at: http://www. topgear. com/my/7667-porsche-cayenne-gts-unveiled-in-malaysia/ [Accessed: 28 Nov 2012].Audi UK (2012) Saving you fuel < Q5 < Q5 < Models < Audi UK. [online] Available at: http://www. audi. co. uk/new-cars/q5/q5/saving-you-fuel. html [Accessed: 28 Nov 2012]. Babyrr. com (2012) babyRR. com – The Range Rover Evoque Forum – Negative Consumer Reports Revie w. [online] Available at: http://babyrr. com/forum/archive/index. php/thread-2845-1. html [Accessed: 28 Nov 2012]. Porsche. com (2012) Drive – Features – Panamera S Hybrid – Dr. Ing. h. c. F. Porsche AG. [online] Available at: http://www. porsche. com/usa/models/panamera/panamera-s-hybrid/detail/drive/ [Accessed: 28 Nov 2012]. speedonline. com (n. d. ) PDK vs. Tiptronic – 6speedonline. com Forums. [online] Available at: http://www. 6speedonline. com/forums/cayenne-958/273697-pdk-vs-tiptronic. html [Accessed: 28 Nov 2012]. About. com Small Business: Canada (2000)  Part Two of the 5 Step Internet Marketing  Plan. [online] Available at: http://sbinfocanada. about. com/od/onlinebusiness/a/netcampaignpp_2. htm [Accessed: 28 Nov 2012]. Marketing, An Introduction ARMSTRONG, G. and KOTLER, P. (n. d. ) Marketing, An Introduction. 11th ed. United State of America: Pearson Education